Posted by on September 2, 2009
Many SEO (search engine optimization) people become obsessed with Google pagerank. It was once considered to be an extremely imperative key in obtaining high Google rankings. I see Google’s PageRank as an indicator of Google’s opinion of a web pages authority within the web. I suggest focusing on overall SEO strategy and PageRank will in nearly all cases rise along with rankings.
PageRank is one of around 200 or more factors the Google algorithm takes into consideration when ranking a web site. It is a numerical rating of pages from 0 to 10, 10 being the highest possible score (Google Is A PageRank 10). PageRank is believed to be endlessly updated by Google, however public rough calculation are able to be viewed in web browsers via the Google toolbar. These values are updated at irregular intervals. I have noticed my websites PageRank being updated every 60-90 days.
Let’s observe some factors that may perk up SERP’s (Search Engine Ranking Positions) and PageRank.
1: Content
You’re most likely tired of hearing about the significance of content. Yet it is important today as it ever was. Google clearly examines content when shaping PageRank. Thus, one of the greatest techniques to improve PageRank is to simply make certain your pages have quality textual content. The content should be unique and applicable to the subject of the web site and search terms.
Opinions vary on the ideal amount of text to include on one page. 650-800 words seem a reasonable balance between content and length. I think there would be unimportant benefits in terms of PR from site pages with 2000+ words of content. However, at least 400 words is most likely a good baseline to establish subject matter and healthy page content vs. page coding ratio.
If the content on your site is written well your keywords should naturally appear in the writing style of the page. Be sure to include your keywords in the page title, headings, Alt-Tags, and body. Do not over use a single keyword within your body as it may be red flagged by Google. Also keep in mind that both search engines and humans will be reading your content so fashion your content to be “friendly†for both of them.
2: Inbound links (backlinks)
One of the main factors determining rankings and PageRank are incoming links to your web site and pages. Google assumes that there must be a good reason for a link to exist to your page and counts a link as a “vote of confidence†in the content quality of your website.
Links from high authority sites on your topic (high ranking and high PR pages) bear a far greater weight than links from sites virtually unfamiliar to Google – or from pages/sites that have nothing to do with your site content and niche. So having a football site link to a jewelry site is not as good as a jewelry appraiser linking to your Jewelry sales site. Also, One-way links are better than exchanging links.
3: Get Indexed Fast
A rapid way to have Google index your site is to link to your website from a forum or frequently updated blog. These links are not probable to carry a great amount of weight, but every bit helps and if you select your forums and blogs well, the results do mount up. Try to keep your posts on topic and informative and limit your links to signatures and your profile. If linking from a blog use in-content links.
4: Articles
Articles are a very good way of gaining credibility with Google and your target audience. Most article sites do not allow you to place your own links into the body of the article. However you can create convincing author footers with a link to your site. There are plenty of good article sites that can be found with a quick Google search for “articlesâ€.
In closing: Remember organic SEO and SEO in general takes time and with enough effort and hard work you will soon see an increase in your SERP’s and PageRank. There is no such thing as Easy SEO. Check our blog often for new tips and advice.
