Sending marketing emails to your customers from your personal or business email service provider or domain’s email account server may seem normal. No harm, no offense, right? Actually, it’s the opposite. Not only does it violate major laws, but it can also have many negative effects on your business, too. As no personal or business email account or free email service like Gmail, Yahoo, Hotmail, Outlook, etc. aren’t designed their system for using it as email marketing or for mass mail sending.
In this post, we will explain why you should not use your personal or business email account and rather than use XeonBD’s email marketing platform to promote your business and why most of the experienced and giant business owners are using XeonBD’s email marketing platform for their marketing purpose.
Here we are breaking it down into four important categories. Here’s what they had to say:
CAN-SPAM / CASL Laws
CAN-SPAM (for marketers in the US) and CASL (for marketers in Canada) are laws that help to protect consumers from receiving unwanted commercial messages. Your personal email account does not give your recipients a way to opt out of your email communications. This is a direct violation of both CAN-SPAM and CASL laws. And when you violate these laws, you are at risk of losing your ability to email.
Branding
Your marketing emails build on your personal or business email account will lack the professionalism that XeonBD’s email marketing platform service can provide and your business brand integrity can suffer if you will use personal or business email account for email marketing.
The way that your personal or business email account or many email service providers like Gmail, Yahoo, Hotmail, Outlook, etc. display emails is completely different than most other email platforms. If you build a marketing email strictly through Gmail, Yahoo, Hotmail, Outlook, etc. the chances are very good that it will look very messy in your customers’ inboxes if they are using other email services.
Your personal or business email account or Gmail, Yahoo, Hotmail, Outlook, etc. and other general email service providers do not easily provide the ability to insert dynamic content, which means you cannot personalize your emails with customer information such as first name, last name, company name, address, birthday etc.
Recipient of your email is more likely to perceive your email communications as SPAM and delete them immediately if you send emails to customers promoting your business through your personal email account.
Management
- XeonBD’s email marketing platform‘s email servers are designed to handle and very large quantity of email by maintaining all the compliance that any sent email sent by the platform can be delivered recipients inbox correctly.
If someone were to request to be removed from your email list, you’d need to keep track of that outside of your email.
You lose the ability to have customers sign up to receive your email communication through a signup form on your social networks and websites.
Sending large quantities of email from your personal or business email account or free email services could get you identified as a SPAMMER and have your personal or business email account shut down. As it’s obvious that your personal or business email account or free email account service doesn’t have the ability to handle sending large quantities of email.
Using our XeonBD’s email marketing platform service is the easiest and most efficient way to minimize and support list management efforts.
Your personal or business email account or free email service like Gmail, Yahoo, Hotmail, Outlook, etc. offers limited scheduling capabilities and, in order for your scheduled emails to send, your computer needs to be on and running Outlook or any 3rd party software at the scheduled time. Not to mention, there’s no way to see a calendar of all of your future emails.
Email Marketing Reporting
Measuring the results of your email campaigns is necessary to know what messages are (or are not) working well with your audience. Your personal or business email account or free email service like Gmail, Yahoo, Hotmail, Outlook, etc. and other general email account providers offer no automated reporting, so you can’t monitor your campaign results and make appropriate tweaks.
The lack of reporting makes it difficult to gauge how effective your email marketing efforts are.
Open rates and click-through rates are higher for businesses when using XeonBD’s email marketing platform service versus using a personal email account.
In short, your personal and business email account and all of the other personal email service providers, such as Gmail, Yahoo and Hotmail, are simply tools for general emailing purposes only. They are not designed to be a marketing tool and, subsequently, they are missing key features that you need in order to effectively and successfully market your business through email communications.
