SEO friendly content, most important term for your business branding through worldwide. Simply put, it is producing content that is written with attention given to how search engines might view your content. Sadly though, there are a lot of marketers as well as bloggers who put too much emphasis on their SEO and tend to forget about putting their reader’s front and center. Think of your audience and write something that will be beneficial to them. You are writing for people, not for the search engines.
If you are new to blogging or you have a new website, it is only natural to want to be searchable and improve in page rank. You want people to discover your site and in the long run, be loyal visitors to your site. At the end, you want to get your link back from external sources which boost your credibility. There are over 27 million pieces of online content shared daily. Imagine the amount of content you need to create to compete with that! But don’t worry; the process will take time, but it is not too difficult to achieve.
In the below, we put some tips for writing effective SEO friendly content-
- Choosing the right keywords-
With the help of some keywords search engines actually, identify your website content. These are usually very closely related to the search terms that are entered by the users in search engines. If you want to write on any topic for websites or blogs, you will need to conduct a thorough research on the keywords that are closely associated with the topic. You could make use of keyword research tools like Google Ad Words’ Keyword Tool to find the most popular keywords.
- Write Useful and Engaging Content-
If anyone wants to know, what is the main formula for writing good content my answer is always written content that is useful and/or entertaining? Search engines present those particular sites to their viewer, which site content is more relevant for readers. If your contents are fresh and unique that you share, the better visibility you will gain in search results. It is very important to add some helpful or entertaining content, then your content will more share worthy. Remember that a well-written article trumps quantity at all times. Most of the people think that more articles they churn out, the more ranking they acquire. This couldn’t be more wrong. If any content creator just writes up and vomit words to having new content, you will be disappointed.
- Keep It Short and To the Point-
You need to be considerate your reader’s time. Keep it short and make your point right away. Some articles longer articles can be boring. In general, experience, if your particular article read by any person in under 5 to 10 minutes, you’ll get more people engaging with your content in very few days. Always try to keep some breakup part your copy for easy reading.
- Have a Point Of View-
What will set your work apart from others is your point of view. Normally anyone can write any article on the same topics as your one, but adding your own story and experience will make your content unique. In your content keep more spin or twist will make your content much more interesting to your readers. If they can better relate to you, the more shareable and engaging your article will be.
- Make short and crisp paragraphs-
Users hate reading big blocks of paragraphs. Moreover, chunks of text will make your article look boring. Because of this, they might not even read your post or article completely, which would be a real waste of your time and efforts. Generally, paragraph size content which is normally 4 to 5 lines, those contents normally more readable.
- Use bullets and numbering-
In general case, readers are like to short and interesting content, and they might not be interested in reading the entire content of your article. For more eye breaking, it is very helpful to use bullets and numbering if they are crisp and concise. Therefore, it would be a good idea to use bullets and numbering whenever possible.
- Make sub headings-
Use informative sub headings. Those can be very helpful in directing readers to the precise points that they are interested in. Moreover, you could also use the keywords as subheadings, so that the flow of reading does not get interrupted.
- Proper linking-
For any keyword, if you use hyperlink any of your content create a link to another page, make sure that you explain the relevancy of that page very clearly. If the page you are linking to is not relevant to what you mention in your content, it would surely annoy the readers. By this, you could lose your trustworthiness with those readers, and that is something which is really difficult to regain.
- Avoid repetitions-
Some writers think that they need to reiterate or restate the same information in order to drive the point to the readers. Well, readers are smart enough to understand the information when they read it for the first time. Repetitions might irritate them as they might feel like getting back to square-one even after reading half your article. It is very important to continue with information. You could maybe write your opinion on that point instead of restating it.
Making your content SEO friendly is crucial if you want it to be seen. You may have great content but if you haven’t properly optimized it, you won’t get readers or leads. There’s no wrong way to start, so if your content isn’t SEO optimized yet, pick something that stands out, and get your site to the top of Google!