WooCommerce was launched in 2011 and is an Open Source e-commerce plugin for WordPress that allows you to sell anything you want on your website, seamlessly. The users of WooCommerce increasing rapidly day by day. Now WooCommerce gets over 15 million downloads. Worldwide, WooCommerce provides their service power 41% of the online store on the internet today, including 34% of online stores in the United Kingdom and over 36% in America – and those figures are increasing worldwide.
In the very beginning, this WooCommerce was developed by the WooThemes developer. However, in 2015 WooThemes (and therefore WooCommerce) were acquired by Automatic – who are the core contributors of WordPress.
WHY WOOCOMMERCE?
Most significant part of WooCommerce is its very efficient and user-friendly admin area for store owners and staff members. Once set up and developed in a way required, adding and editing new products can be done very quickly with no hassle at all and variations of products can be set up tailoring products to your selling needs.
Store analytics are included within WooCommerce, allowing you to see at a glance your sales & order statistics and potential low product stock limits. Analytics are beautifully shown with graphs and make it as simple as possible to understand the data you require.
- Because it’s free
Once we have created a store, we are ready to face the expenses this process comes with… we are sure, not happy about it, but we are ready. WooCommerce can meet you all needs, all you need to do is to click a button, and you can download it for free.
This is an excellent way to get started, and in case we still want to invest money in our store, you will soon see how to do so wisely.
- Because it’s simple and intuitive
After satisfied with the expenses complexity, the second hurdle any potential online seller must overcome is how difficult it is to complete the whole online store creation process. We are not all programmers, and it might prove difficult to manually change a website’s backend to manage an e-commerce store. And this is when WooCommerce comes in handy! The whole process of WooCommerce configuring and managing to any platforms are so easy and accessible to anybody with the slightest WordPress or computer use experience.
It sure isn’t a bad thing to be able to set up a website without going through the frustration of not knowing how to do so!
- Because so many people use it!
Don’t get me wrong: I’m not saying that since many people use it, then we should use it as well. Nonetheless, the fact that it is being used by so many customers implies two direct consequences:
- The size of its customer base proves the quality of this tool
- You will belong to a community where users help each other.
“No man is and Island,” said John Donne, and now it’s truer than ever.
You may agree with me that it’s highly reassuring to know that, in case we run into a problem, a simple Google search might help you right away since there are millions of people out there that might have experienced it before.
- Because it’s constantly evolving and improving
This is a basic aspect of any respectable open source project: it is not developed by one team of people alone, but it gets shaped by thousands of different users with different influences. That’s why we don’t need one expert to come fix our specific problem and keep us waiting until it’s our turn. WooCommerce is able to evolve, fix itself and it keeps getting better by regularly updating.
- Because it’s professional!
We often get this prejudice based on previous experience: saving money also means saving on competence.
A few second or third-level domain websites come to mind, the kind that might just scare you away just by looking at their URL.As we have seen before, the fact that that this is a free tool does not affect its quality, but what about the competence and professionalism we need to be able to convey to our customers?
Well, given it is so simple to use, it allows you to keep control over each order your customers will place without running any risk of them being lost or experiencing malfunctions. The statistics provided by this system are always clear and easy to understand, dividing sales by total, date, average expense and all other data we might need.
We can also customize our website however we want with thousands of WordPress themes to fit any of our needs.
- Because you can add an enormous amount of functions with a simple click
As I said before, you can invest as much time and money as you want on your WooCommerce store, a huge selection of plugins will allow you to implement all the functions you might desire with just one click.
- Because you can sell what you want, the way you want!
WooCommerce provides their service such a sophisticated way and most of the plugins you are free to implement it, you are free to sell any kind of product you might wish to. Physical products, virtual products, ideas, etc… Your success is directly proportional to your creativity! Consider that there are people out there making money… without selling. Thanks to the Market Place plugin you can create a general store such as Amazon or Etsy where other people will sell their own products allowing you to profit on the transaction fees your platform provides. If you have a winning idea, WooCommerce is how you will make it happen.
- Because it makes your store easy to use!
There are many positive reviews we got when anyone installs WooCommerce on their store. For example “I like it, it’s clear and easy!”
This is a point of strength for your website since when a store is easy to browse through, you can reduce the dropout rate of customers, which is usually around 68%. And they are all potential buyers.
You think about any WooCommerce project? If you need any types of help regarding this project, you can contact us. For any further information feel free to share with us.
